Brand Design Services
1. Brand Discovery & Strategy
Brand Audit
Re-branding
Evaluate current brand performance and competitor landscapes to identify strategic opportunities and internal gaps that hinder your business growth and market impact.
Discovery Workshop
Facilitate a collaborative session with key stakeholders to align the project scope of work and uncover the internal truths that drive the unique business culture, developing a comprehensive Brand Strategy.
Brand Positioning & Vocation
Define brand’s unique market space and social salience while establishing a core vocation that informs every strategic decision and long-term branding goal.
Brand Characteristics
Define (upon the Brand Positioning and Vocation) the personality traits and tone of voice required to build a consistent, human connection with your audience across all communication channels.
Brand Narrative
Craft a compelling Brand Story and conceptual framework that translate the strategy to an impactful and effective Visual Direction.
2. Visual Identity
Core Idenity System
Develop a responsive logo system, symbol, or mascot characters that speak the brand's spirit and ensure visual recognition across all platforms.
Colour Palette
Define an identical colour system with technical matching specs to ensure the brand's physique remains consistent across both print and digital media.
Typography
Tailor typeface selections for maximum readability and personality, ensuring specialised support for both English and Vietnamese characters to reach a global audience.
Graphic Elements
Design branded iconography, patterns and supporting visual assets that expand the brand’s visual vocabulary and reinforce your unique identity across the media.
3. Brand Application & Experience
MarCom Physical Touchpoints
Design printed collateral templates, POSM materials and stationery that translate your brand’s strategic purpose into tangible interactions for your customers and team.
MarCom Digital Touchpoints
Design social media assets, digital banners and advertising kits that ensure consistent brand engagement and professional appearance across all of your online channels.
Digital Product Design
Design web-based products that ensure a professional and brand-led experience for target users with end-to-end roadmap from planning, design and deployment.
Packaging Design
Develop functional, strategic and consistent product look and feel (packagings and labels) that extend the brand visual identity to customers' touch and feel.
4. Delivery & Stewardship
Brand Guidelines
Produce a comprehensive manual to serve as the definitive source of truth for maintaining visual and strategic consistency as your organisation scales.
Brand Literacy Workshop
Empower your internal teams to interpret the brand strategy and apply the visual system correctly in their daily roles and decision-making.
Every brand moves at a different pace. A quick chat can help tailor the right approach to fit your specific budget, timeline and strategic needs. Simply share a brief overview of your brand and we can determine the best path forward together.
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Contact
P.
(+84) 961 735 100
E.
huytangwork@gmail.com
W.
www.huytang.work
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